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Fresh News & Insights for App Marketers

Blog > best practices

Mobile User Acquisition Marketing: Brand vs Performance

23 Jul 2018 | Amanda Carvell

4 Best Practices for a Modern Email Strategy

4 Best Practices for a Modern Email Strategy

20 Jul 2018 | Dottie Schrock

10 Tips for Choosing a Mobile Demand-Side Platform

Best Practices•Mobile Heroes

10 Tips for Choosing a Mobile Demand-Side Platform

9 Jul 2018 | Stara Gipson and Brad Puder

Last Click Attribution Is Dead. Now What?

Best Practices•Mobile Heroes

Last Click Attribution Is Dead. Now What?

9 Jul 2018 | Stara Gipson and Brad Puder

How Incrementality Testing Works

App Install Campaigns

How Incrementality Testing Works

26 Jun 2018 | David Bennet

Optimizing Spend Across Paid Mobile User Acquisition Channels

Best Practices•Mobile Heroes

Optimizing Spend Across Paid Mobile User Acquisition Channels

25 Jun 2018 | Harry Bienenstock

How to Optimize Your Mobile Video Ads for Programmatic

Programmatic Advertising

How to Optimize Your Mobile Video Ads for Programmatic

18 Jun 2018 | Thomas Zukowski

3 Benefits of Working with Your Mobile App Product Team

Best Practices•Mobile Heroes

3 Benefits of Working with Your Mobile App Product Team

11 Jun 2018 | Julia Wu

9 Tips I Learned Marketing Popular Mobile Hidden Objects Game

Best Practices•Mobile Heroes

9 Tips I Learned Marketing Popular Mobile Hidden Objects Game

16 Apr 2018 | Fedosiya Protopopova

Understanding the Fundamentals of Calculating Lifetime Value

Best Practices•Mobile Heroes

Understanding the Fundamentals of Calculating Lifetime Value

27 Mar 2018 | Matthew Sadofsky

How to Build a Career in Mobile User Acquisition

Best Practices•Mobile Heroes

How to Build a Career in Mobile User Acquisition

5 Mar 2018 | Matthew Sadofsky

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