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Fresh News & Insights for App Marketers

Tag: best practices

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Applying a Growth Marketing Approach to the eSports Industry

Applying a Growth Marketing Approach to the eSports Industry

29 Oct 2018 | Justin Sampson

Practical Advice in Dealing with Mobile Ad Fraud

Practical Advice in Dealing with Mobile Ad Fraud

17 Sep 2018 | Etienne de Guébriant

How IMVU Uses Machine Learning to Scale Mobile User Acquisition

How IMVU Uses Machine Learning to Scale Mobile User Acquisition

12 Sep 2018 | Lomit Patel

How to Successfully Scale Up Facebook User Acquisition Campaigns

Best Practices•Mobile Heroes

How to Successfully Scale Up Facebook User Acquisition Campaigns

14 Aug 2018 | Lomit Patel

Mobile User Acquisition Marketing: Brand vs Performance

23 Jul 2018 | Amanda Carvell

4 Best Practices for a Modern Email Strategy

4 Best Practices for a Modern Email Strategy

20 Jul 2018 | Dottie Schrock

10 Tips for Choosing a Mobile Demand-Side Platform

Best Practices•Mobile Heroes

10 Tips for Choosing a Mobile Demand-Side Platform

9 Jul 2018 | Stara Gipson and Brad Puder

Last Click Attribution Is Dead. Now What?

Best Practices•Mobile Heroes

Last Click Attribution Is Dead. Now What?

9 Jul 2018 | Stara Gipson and Brad Puder

How Incrementality Testing Works

App Install Campaigns

How Incrementality Testing Works

26 Jun 2018 | David Bennet

Optimizing Spend Across Paid Mobile User Acquisition Channels

Best Practices•Mobile Heroes

Optimizing Spend Across Paid Mobile User Acquisition Channels

25 Jun 2018 | Harry Bienenstock

How to Optimize Your Mobile Video Ads for Programmatic

Programmatic Advertising

How to Optimize Your Mobile Video Ads for Programmatic

18 Jun 2018 | Thomas Zukowski

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