Tag: best practices

9 Tips I Learned Marketing Popular Mobile Hidden Objects Game

Fedosiya Protopopova
By: Fedosiya Protopopova
April 16, 2018

In June 2015, MyTona released the mobile game Seekers Notes: Hidden Mystery. Seekers Notes is a hugely popular hidden object game with millions of downloads. It’s famous for its carefully designed levels and beautiful artwork. This was the company’s first experience self publishing a mobile game, as well as promoting the game ourselves.

In the last three years we’ve been met with many tasks and questions requiring us to clarify, understand and solve. Today I would like to share with you 9 things that I learned from the Seekers Notes promotion journey.

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How to Build a Career in Mobile User Acquisition

Matthew Sadofsky
By: Matthew Sadofsky
March 5, 2018

You went to school for marketing but aren’t artistic enough to make ad creative. You love data and technology, but you don’t write code. Sure, you can settle for a job as a social media specialist or maybe tap into your inner sales manager, but there is another option out there; mobile user acquisition (UA) marketing. For those not familiar with the job title, it’s our fancy phrase for mobile advertising. Also referred to sometimes as performance or growth marketing. (more…)

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What I Learned Launching 1 App per Week for 52 Weeks Straight

Thomas Hopkins
By: Thomas Hopkins
February 5, 2018

Launching a new app can be a stressful time with many unknowns. You need answers for all the different stakeholders involved (brand, product, c-staff, board of directors) let alone for your own sanity to have the confidence that your actions are correct and will bring the most value to the company.

At launch, the task of managing the flood of Slack one-offs, email update requests, drive-by meetings, and stakeholder presentations can feel like a full-time job if you are not prepared. I could do an entire post on “new app launch stakeholder management,” not because I am some genius, but because I have a lot of experience. (more…)

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7 Lessons I Learned Marketing an App in Japan

Andrew Wong
By: Andrew Wong
February 2, 2018

[GUEST BLOG] In 2017, we announced the launch of Chloe in Japan, our goal based robo-advisor mobile app. Chloe is the first robo-advisor app in the world that constructs portfolios with exchange traded funds (ETFs) listed at the Tokyo Stock Exchange (TSE). The portfolios are diversified across 50 countries, 37 industries and 4,324 stocks and bonds. The service is available both on iOS and Android and is the first robo-advisor in Japan available entirely on smartphones and tablets.

In tandem with a powerful PR outreach effort, we got to work immediately on setting up a formidable mobile user acquisition campaign to generate traction and to enable our target audience in Japan to take advantage of the new service.

Through that process, we developed a series of best practices which, some through trial and error, were important lessons to learn in marketing a finance app in Japan. (more…)

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The Weather Company on Testing Creative Across Audiences

Helene Trompeter
By: Helene Trompeter
January 8, 2018

Helene Trompeter got her start at Digital Advertising in Atlanta nine years ago.

Helene’s passion for digital shines in her current role as the head of U.S. media at The Weather Company, an IBM Business. She leads paid and organic media promoting the company’s profile of mobile apps and websites, which includes supporting The Weather Channel, Weather Underground and Storm Radar. She’s happy to share her best advice as an app marketer below.
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5 Effective Strategies for A/B Testing Ad Creatives

Kartick Narayan
By: Kartick Narayan
November 27, 2017

Applying an A/B testing framework is perhaps one of the most frequently discussed items by marketing teams internally. With a seemingly infinite number of combinations of ad copy, creative, and landing pages in the mix, it becomes critical to have a disciplined approach to testing creative using the A/B testing methodology. Here are a few things I learned having tested creatives on paid search, display, app push, and several other channels at scale.
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Mobile App Marketing: Best Practices

By: Morgan Friberg
October 15, 2017

Alfonso “John” Romero, a well-known designer and programmer in the video game industry, once said, “In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”

Here at Liftoff, we couldn’t agree more. That’s why we have built a mobile user acquisition platform that identifies and targets app users with the greatest engagement potential. In other words, you don’t just find people willing to download your app, you find people who will register, purchase premium features and adopt your app as part of their daily lives. (more…)

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Clarity Money: Insights On Ad Creative, Metrics, and KPIs

Marc Atiyeh
By: Marc Atiyeh
June 26, 2017

I am currently the Chief Strategy Officer of Clarity Money where I focus on our growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, I was the Head of Growth at Paribus. I oversaw the growth of the company from 10,000 users to almost 1,000,000 in 12 months until Paribus got acquired by Capital One. Prior to that, I was a Business Operations and Planning Analyst at Flurry (acquired by Yahoo). I have also interned and been involved in other industries including ad-tech and venture capital. (more…)

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The Importance of Understanding Unique Cultures When Marketing Globally

Marco & Faisal
By: Marco & Faisal
June 12, 2017

Marco Esposito is an International Mobile Marketing Manager at Delivery Hero.

After my studies I moved to Berlin where I started working for an ad network and developed my interest in the mobile environment. The experience I gained as an account manager and a business development manager brought me to Delivery Hero almost two years ago. I started working on Pizza.de (DE) and Talabat (MENA), responsible for building mobile marketing strategies and optimizing the campaigns supporting their respective targets. (more…)

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