Tag: best practices


Applying an A/B testing framework is perhaps one of the most frequently discussed items by marketing teams internally. With a seemingly infinite number of combinations of ad copy, creative, and landing pages in the mix, it becomes critical to have a disciplined approach to testing creative using the A/B testing methodology. Here are a few things I learned having tested creatives on paid search, display, app push, and several other channels at scale.
(more…)

Read More

Alfonso “John” Romero, a well-known designer and programmer in the video game industry, once said, “In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last.”

Here at Liftoff, we couldn’t agree more. That’s why we have built a mobile user acquisition platform that identifies and targets app users with the greatest engagement potential. In other words, you don’t just find people willing to download your app, you find people who will register, purchase premium features and adopt your app as part of their daily lives. (more…)

Read More

I am currently the Chief Strategy Officer of Clarity Money where I focus on our growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, I was the Head of Growth at Paribus. I oversaw the growth of the company from 10,000 users to almost 1,000,000 in 12 months until Paribus got acquired by Capital One. Prior to that, I was a Business Operations and Planning Analyst at Flurry (acquired by Yahoo). I have also interned and been involved in other industries including ad-tech and venture capital. (more…)

Read More

Marco Esposito is an International Mobile Marketing Manager at Delivery Hero.

After my studies I moved to Berlin where I started working for an ad network and developed my interest in the mobile environment. The experience I gained as an account manager and a business development manager brought me to Delivery Hero almost two years ago. I started working on Pizza.de (DE) and Talabat (MENA), responsible for building mobile marketing strategies and optimizing the campaigns supporting their respective targets. (more…)

Read More

Faisal Hammad is an International Mobile Marketing Manager at Delivery Hero.

I have worked in many different roles in Online Marketing ever since graduating from university. This rotation, in terms of responsibilities, allowed me to get a good understanding of Performance Marketing in general but also specialize in mobile for the Middle East region. Learning mobile in the Middle East was a struggle for a couple of reasons: (more…)

Read More

I’m Thomas Hadjadj. I have a Business Law degree and a Master’s in Marketing. I’ve worked in online marketing for 13 years. I spent 6 years in a media agency where I held many titles including account manager, media buyer, and project manager for top French & international advertisers.

I’ve been working at Meetic for nearly 8 years, first for France and now for all of Europe. We concentrated first on desktop, then mobile web, and now Apps have been a strong focus for over 2 years. The mobile dating industry is very competitive and to emerge with our apps, we must continually innovate from a product and acquisition point of view. (more…)

Read More

The “Stories From the Mobile Marketing Trenches” blog series chronicles tips, tricks, and best practices from Liftoff employees who work day in, day out with many mobile marketers. They ensure success and happiness by defining upfront campaign goals and tracking success metrics with their clients.

Mobile marketing campaigns are only as successful as they’re set up to be. But that doesn’t mean a languishing campaign cannot be saved from the jaws of low ROI, or that a solid performer can’t be propelled to the next level with these quick wins. (more…)

Read More