The slogan for Android by Google is “Be Together, Not the Same.” The clever catchphrase promotes unity and individuality in the same breath. But it’s more than a pithy statement. In fact, it just might be the perfect strategy to use to promote your Android app.
Liftoff knows potent mobile app marketing relies upon identifying and targeting the right kinds of users; folks that will download your app and interact with it. To accomplish this, marketers must go beyond bland ad campaigns and see potential users as individuals.
Here are a few tips for marketing your mobile app to Android users. (more…)
