Research from The&Partnership and Adloox, an ad verification company, estimates that advertisers could stand to lose $16.4 billion this year due to fraudulent traffic and clicks manufactured by bots on both desktop and mobile. Mobile ad fraud is unfortunately on an upswing heading into 2018, and is currently projected to rise to $50bn by 2027.
Fraudsters use several tactics to steal ad dollars away from advertisers, including click spamming (the most common), click injection, and fake installs. In this post, let’s take a closer look at click spam and what you as marketers can do to protect yourself from it. (more…)
