Resource Category: Webinars


How does the modern marketer succeed against increasing mobile competition? How does one look beyond the basic app install and focus on user retention and app engagement? How can marketers acquire the right users to maximize every acquisition dollar spent?

In this webinar, presented by Liftoff and Kahuna, we’ll answer all of these questions and more. We’ll show you how to acquire the right users, re-engage those users, and create delightful mobile moments to retain those users.

Download a PDF version of the presentation.

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Engagement with your app is critical to generating revenue on mobile. But with less than 15% of new app installs still engaged after 30 days, activating new users remains a significant challenge.

Join Colette Nataf, User Acquisition & Growth Manager at MileIQ, and Dennis Mink, VP of Marketing at Liftoff, to learn strategies that MileIQ and other leading app publishers use to activate new users and keep them engaged.

In this webinar, you will learn:

  • How MileIQ re-engages users to increase mobile subscriptions
  • Best practices in mobile retargeting
  • How to build a re-engagement strategy to increase in-app conversions
  • Strategies to increase engagement in post-install events
  • Best times to start retargeting new app installs

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Watch this on-demand webinar to learn how two leading mobile marketers grow their mCommerce business during the holidays. Kevin Hsu from Touch of Modern and Nick Adkins from SeatGeek share their strategies to drive engagement and purchases in their mobile apps.

Highlights include:

  • How to diversify your user acquisition channels and combat dependency on single platforms
  • Re-engagement strategies that work best to drive return customers
  • When to plan your holiday push
  • Creative ad optimizations that work best during the holidays

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