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Fresh News & Insights for App Marketers

New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

28 Feb 2018 | Thomas Hopkins

Getting Serious with GDPR

Getting Serious with GDPR

23 Feb 2018 | Morgan Friberg

Marketing a News App in the Age of Trump

Ad Creative•Mobile Heroes

Marketing a News App in the Age of Trump

19 Feb 2018 | Fabien-Pierre Nicolas

Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular ROI Index’

Liftoff Platform

Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular ROI Index’

14 Feb 2018 | Morgan Friberg

What I Learned Launching 1 App per Week for 52 Weeks Straight

Best Practices•Mobile Heroes

What I Learned Launching 1 App per Week for 52 Weeks Straight

5 Feb 2018 | Thomas Hopkins

7 Lessons I Learned Marketing an App in Japan

Mobile Marketing

7 Lessons I Learned Marketing an App in Japan

2 Feb 2018 | Andrew Wong

NEW! 2018 Mobile Dating Apps Report

NEW! 2018 Mobile Dating Apps Report

1 Feb 2018 | Morgan Friberg

What I Learned Running Mobile Ads on Snapchat

Best Practices•Mobile Heroes

What I Learned Running Mobile Ads on Snapchat

22 Jan 2018 | Esther Hwang

The Ultimate Guide to Mobile Marketing Events in 2018

The Ultimate Guide to Mobile Marketing Events in 2018

10 Jan 2018 | Nicole Bansal

The Weather Company on Testing Creative Across Audiences

The Weather Company on Testing Creative Across Audiences

8 Jan 2018 | Helene Trompeter

What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign

What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign

18 Dec 2017 | Morgan Friberg

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