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Fresh News & Insights for App Marketers

5 Essential Steps to Marketing an App in Europe (and Other New Markets)

5 Essential Steps to Marketing an App in Europe (and Other New Markets)

12 Nov 2018 | Marco M. Gerlach

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

9 Nov 2018 | Lomit Patel

How 8 Securities Used Offline Marketing to Boost Mobile App Conversions

Mobile Marketing

How 8 Securities Used Offline Marketing to Boost Mobile App Conversions

1 Nov 2018 | Andrew Wong

NEW! 2018 Mobile App Engagement Index

NEW! 2018 Mobile App Engagement Index

31 Oct 2018 | Anya Pratskevich

Applying a Growth Marketing Approach to the eSports Industry

Applying a Growth Marketing Approach to the eSports Industry

29 Oct 2018 | Justin Sampson

Liftoff Blacklists Fraudulent Apps Identified by Buzzfeed

Liftoff Blacklists Fraudulent Apps Identified by Buzzfeed

25 Oct 2018 | Andry Supian

Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index

Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index

23 Oct 2018 | Anya Pratskevich

Returning to the Basics. Is CPM Buying Still King?

Returning to the Basics. Is CPM Buying Still King?

15 Oct 2018 | Sergey Grytsuk

Mobile App Retention in Korea

Mobile App Retention in Korea

10 Oct 2018 | Tara Verma

NEW! 2018 Japan Mobile App Engagement Report

NEW! 2018 Japan Mobile App Engagement Report

10 Oct 2018 | Anya Pratskevich

How Marketers Can Avoid Double Paying for Mobile App Retargeting

How Marketers Can Avoid Double Paying for Mobile App Retargeting

9 Oct 2018 | David Bennet

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