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Fresh News & Insights for App Marketers

Blog > Uncategorized

Marketing Has Evolved. Has Your Business Evolved With It?

Marketing Has Evolved. Has Your Business Evolved With It?

17 Jun 2019 | Liftoff

Pitfalls of Modeling LTV and How to Overcome Them

Pitfalls of Modeling LTV and How to Overcome Them

4 Mar 2020 | Liftoff

Probabilistic attribution for iOS 14 — a deeper dive

Probabilistic attribution for iOS 14 — a deeper dive

16 Jul 2020 | Liftoff

iOS14: A proposed solution for the reduced efficacy of deterministic attribution

iOS14: A proposed solution for the reduced efficacy of deterministic attribution

13 Jul 2020 | Liftoff

The optimal usage of ConversionValue in SKAdnetwork

The optimal usage of ConversionValue in SKAdnetwork

9 Aug 2020 | Liftoff

Why user-level LTV models are essential for post-iOS 14 user acquisition

Why user-level LTV models are essential for post-iOS 14 user acquisition

27 Jul 2020 | Liftoff

How to think about including Organic Lift into your ROAS

How to think about including Organic Lift into your ROAS

1 Jun 2020 | Liftoff

How a user acquisition team can save 500 hours a month with automation

How a user acquisition team can save 500 hours a month with automation

6 Mar 2020 | Liftoff

For (and against) partnering for your LTV model

For (and against) partnering for your LTV model

22 Jan 2020 | Liftoff

Why LTV is essential for UA, and D7 ROAS should be retired

Why LTV is essential for UA, and D7 ROAS should be retired

28 Oct 2020 | Liftoff

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