Adjust, our partner and leading mobile attribution tracking service, today released an analysis and infographic on the growing export of apps made in China. The article highlights some of the notable trends from their report. (more…)
The best things in life are free, as the saying goes. Applying this principle to the world of app development and marketing, it only makes sense that users have embraced the rise of the “freemium” payment model. The premise is simple: Users can download the app for free, but must pay to access additional content or features later—either through in-app purchases or a recurring subscription fee. As Harvard Business Review points out, this model tends to provide a sustainable revenue source for creators and brands, while also incentivizing users. (more…)
On Tuesday, July 11, Amazon held their 3rd annual Amazon Prime Day, selling deeply discounted products for one day only (30 hours actually), resulting in Amazon’s biggest sales day ever in the history of the company. Like many Americans, I too was drawn to their deals, scoring a new Amazon Echo, a couple smart plugs, even an Instant Pot (yes, I too recommend this beauty). But working in the app marketing industry, I couldn’t help but wonder, what impact does Amazon Prime Day have on other e-commerce businesses, specifically those with a mobile app. Does Prime Day have a halo effect and increase sales amongst Amazon’s competitors? Or does it hurt them?
2017 Mobile Gaming Apps Report Analysis: Engagement by Gaming Subcategory
In the previous post covering the Liftoff 2017 Mobile Gaming Apps report, we focused on monthly CPI and IAP trends in marketing gaming apps. In this post we breakdown engagement by gaming subcategory and provide valuable insights into which types of games generate the highest value and rates of engagement.
Valentine’s Day is just around the corner. And with love in the air, for some of us at least, Liftoff is back with our annual analysis of dating app trends and insights. Check out our Mobile Love Infographic to see how Americans are leading the rest of the world in dating app engagement. (more…)
What should you expect to pay to acquire a user willing to spend in your game? When should you run campaigns to capture and convert valuable users? Which gaming app categories have the competitive edge when it comes to engaging and converting users? This report addresses these questions – and more. (more…)
Back-to-School shopping, the second biggest shopping season of the year, is here. This year, US parents are projected to spend $65.4 billion making Back-to-School purchases online, with mobile accounting for 33% of ecommerce sales. August, the biggest month for Back-to-School shopping, also happens to be one of the most lucrative months for shopping apps to acquire new customers, making it a smart time to spend on user acquisition.
It’s still summer, but the time to begin acquiring mobile holiday shoppers is almost here. To help retail and ecommerce marketers succeed in having a huge mobile shopping holiday, Liftoff analyzed 12 months of app install campaigns and post-install purchase data to identify the key trends and opportunities. (more…)
Last week I read a story on AppleInsider.com that ApplePay now accounts for 30% of all in-app purchases made in the Staples app, making it their number one in-app payment method on iOS. While so much of the focus on ApplePay is around the potential for it to revolutionize in-store purchases, for app publishers the news coming from Staples is the real story. ApplePay has the potential to dramatically reduce the friction involved in making purchases on mobile.
As anyone who has ever made a purchase on their phone knows – either via an app or a mobile website – the experience remains fundamentally flawed. I’m not talking about making an in-app purchase via iTunes or Google Play. Though this still requires entering a password for any non-iPhone 6 users, entering a password to make a purchase isn’t too painful of an experience. (more…)
Real-time bidding (RTB) is the fastest-growing mobile marketing technology. Joining these high-velocity auctions for individual mobile ad impressions is a huge opportunity for tech-savvy mobile marketers.
RTB is the next generation of targeted advertising: whereas more traditional ad-networks offer demographic targeting, RTB exchanges enable individual user targeting. This, in turn, unlocks unprecedented opportunities for more effectively engaging or re-engaging with your customers.
According to Business Insider RTB market share of mobile advertising revenue will grow from 3% in 2013 to 30% in 2018 at a compound annual growth rate of 128%. (more…)
