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Fresh News & Insights for App Marketers

Blog > Programmatic Advertising

Why App-to-Web Needs to Be Your Next Mobile Marketing Move

Dynamic Advertising•Programmatic Advertising

Why App-to-Web Needs to Be Your Next Mobile Marketing Move

25 Aug 2022 | Brian Hedrick

Is allowlisting helpful for ad campaigns?

Best Practices•Programmatic Advertising

Is allowlisting helpful for ad campaigns?

18 Aug 2022 | Audrey Moore

Driving ROAS Gains with IAA Optimization

Programmatic Advertising

Driving ROAS Gains with IAA Optimization

16 Aug 2022 | Audrey Moore

It’s iOS 14.5 day!

IDFA•Programmatic Advertising

It’s iOS 14.5 day!

26 Apr 2021 | Henry Wang

Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS

IDFA•Programmatic Advertising

Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS

16 Mar 2021 | Dennis Mink

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

IDFA•Programmatic Advertising

Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare

3 Aug 2020 | Phil Crosby

What is View Through Attribution and Why Is It Important?

Programmatic Advertising

What is View Through Attribution and Why Is It Important?

12 Mar 2020 | Antonio Affonseca

Q&A with Appodeal: Leading App Monetization Platform

Programmatic Advertising

Q&A with Appodeal: Leading App Monetization Platform

29 Aug 2019 | Meghna Narayan

4 Tips for Improving Your Programmatic Advertising ROI

Programmatic Advertising

4 Tips for Improving Your Programmatic Advertising ROI

7 Nov 2017 | Morgan Friberg

Things You Ought to Know About Programmatic Ad Buying

Programmatic Advertising

Things You Ought to Know About Programmatic Ad Buying

25 Sep 2017 | Morgan Friberg

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