There’s a reason programmatic advertising is heralded as the wave of the present and future. In an increasingly automated world, it makes perfect sense that manual ad buying would one day fall by the wayside. When algorithms can buy ads in real time, it frees up humans to turn their attention to less mundane matters. As Digiday writes, programmatic ad buying can allow marketers “to spend more of their time planning sophisticated, customized campaigns instead of getting bogged down in bureaucracy.” (more…)
