Category: Programmatic Advertising


We’d definitely be beating a dead horse by stating that video ads are big, but… video ads are BIG. According to recode, ad spending on mobile video will reach $18 billion this year, having grown 49% since 2016. Time spent with digital media on mobile devices has long surpassed desktop, and the gap is continually widening.

Naturally, the rise in mobile video viewership has led to increased use of video to reach consumers. So, what should mobile app marketers know about mobile video ads?
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There’s a reason programmatic advertising is heralded as the wave of the present and future. In an increasingly automated world, it makes perfect sense that manual ad buying would one day fall by the wayside. When algorithms can buy ads in real time, it frees up humans to turn their attention to less mundane matters. As Digiday writes, programmatic ad buying can allow marketers “to spend more of their time planning sophisticated, customized campaigns instead of getting bogged down in bureaucracy.” (more…)

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It is often said that the average consumer sees 4,000 ads per day. While the accuracy of this statistic is hotly debated, it at least sounds true. We know for a fact that people see advertisements all the time, so much so that our brains have learned to filter out most of these marketing messages. Yet marketers keep pushing ads in hopes of cutting through the clutter, while simultaneously contributing to it.

Thankfully, there are better ways to tackle mobile app marketing to entice new users. Below we will discuss programmatic mobile advertising and its benefits over traditional ad buys. (more…)

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