Imagine you’re the owner of a hot new restaurant. You’ve spent countless hours refining the menu, adjusting the décor, and training your staff. Everything is perfect, so you spend the remainder of your budget on advertising and marketing to get new customers in the door… and it works. Every day, hundreds of new customers walk into your restaurant to  enjoy a meal. You expect full tables and can’t stop thinking of the buzz that will come from your satisfied customers. But there’s a problem: 25% of the people that walk in your door turn around and walk right back out, never to be seen again.

Read More