Build a great game and it’ll sell itself. Build a great eCommerce mobile app… get ready for a bumpy ride.

In recent years, the mobile app industry has exploded in both marketing spend and app usage, but support for app marketers across all industries has been far from equal. You can’t fault games for the disproportionate attention they receive, though. Without games, it’s hard to imagine the industry would be anywhere near where it is now. But with the increasing amount of money being spent on marketing other types of apps, the time has come to give marketers of non-gaming apps the support they need to succeed on mobile.

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Imagine you’re the owner of a hot new restaurant. You’ve spent countless hours refining the menu, adjusting the décor, and training your staff. Everything is perfect, so you spend the remainder of your budget on advertising and marketing to get new customers in the door… and it works. Every day, hundreds of new customers walk into your restaurant to  enjoy a meal. You expect full tables and can’t stop thinking of the buzz that will come from your satisfied customers. But there’s a problem: 25% of the people that walk in your door turn around and walk right back out, never to be seen again.

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