Build a great game and it’ll sell itself. Build a great eCommerce mobile app… get ready for a bumpy ride.
In recent years, the mobile app industry has exploded in both marketing spend and app usage, but support for app marketers across all industries has been far from equal. You can’t fault games for the disproportionate attention they receive, though. Without games, it’s hard to imagine the industry would be anywhere near where it is now. But with the increasing amount of money being spent on marketing other types of apps, the time has come to give marketers of non-gaming apps the support they need to succeed on mobile.