Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.
There’s no such thing as bad press. There’s also no such thing as bad feedback on mobile ads.
When I was working at Intercom, we ran an ad on Facebook based around the concept that the more information you have about your customers, the better you’ll be able to build a product to fit their needs.