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Fresh News & Insights for App Marketers

Blog > Mobile Heroes

New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

Mobile Heroes

New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

28 Feb 2018 | Thomas Hopkins

Marketing a News App in the Age of Trump

Ad Creative•Mobile Heroes

Marketing a News App in the Age of Trump

19 Feb 2018 | Fabien-Pierre Nicolas

What I Learned Launching 1 App per Week for 52 Weeks Straight

Best Practices•Mobile Heroes

What I Learned Launching 1 App per Week for 52 Weeks Straight

5 Feb 2018 | Thomas Hopkins

What I Learned Running Mobile Ads on Snapchat

Best Practices•Mobile Heroes

What I Learned Running Mobile Ads on Snapchat

22 Jan 2018 | Esther Hwang

The Weather Company on Testing Creative Across Audiences

Mobile Heroes

The Weather Company on Testing Creative Across Audiences

8 Jan 2018 | Helene Trompeter

5 Effective Strategies for A/B Testing Ad Creatives

Mobile Heroes

5 Effective Strategies for A/B Testing Ad Creatives

27 Nov 2017 | Kartick Narayan

Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry

Mobile Heroes

Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry

13 Nov 2017 | Xi Tong

HomeAdvisor on the Benefits of a Comprehensive LTV Model

Best Practices•Mobile Heroes

HomeAdvisor on the Benefits of a Comprehensive LTV Model

30 Oct 2017 | Cassie Chernin

Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals

Best Practices•Mobile Heroes

Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals

16 Oct 2017 | Katherine Knight

Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities

Best Practices•Mobile Heroes

Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities

2 Oct 2017 | Drew Frost

Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance

Best Practices•Mobile Heroes

Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance

18 Sep 2017 | Annica Lin

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