Category: General

One of Liftoff’s strengths lies with our ad creative team who tirelessly A/B test and optimize ad creatives – all sizes and formats – to improve performance of our mobile app install campaigns. Whether it’s a simple copy or CTA test, testing artwork or new ad formats, the team has amassed countless performance gains for all of our clients.

Testing at Liftoff, however, goes beyond ad creative tests. A/B testing is also a part of the culture on the marketing team at Liftoff, demonstrating time and time again that gut instincts are often wrong. “I don’t know, let’s test it,” is a common phrase around here. (more…)

Read More

Liftoff attributes 16,981% revenue growth to a customer-centric focus and continual innovation

Liftoff ranked sixth on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America based on percentage of fiscal year revenue growth from 2013 to 2016. Liftoff grew 16,981 percent during this period. (more…)

Read More

The mobile ad tech industry tends to move at lightning speed. It can be challenging to keep up with the latest and greatest in this rapidly changing market, from new product acronyms to company acquisitions, or increased viewability standards to cutting-edge attribution tracking tools. Attending industry conferences is a fantastic way to stay ahead of the curve by learning from the brightest minds in the industry and networking with knowledgeable, like-minded mobile marketing professionals.

With the first six months of the year already in the rearview, the team at Liftoff is looking solidly ahead to the remaining half of 2017. The following events take place around the globe from July to December and have been hand-picked by yours truly as not to be missed! (more…)

Read More

Thank you for an incredible 2016!

This year has been a BIG one for Liftoff. We are so grateful to work with the world’s most innovative and passionate mobile marketers on our mission to connect people with the mobile products and services they love to use.

Our clients and close partners inspire us to continually develop our mobile marketing and retargeting platform. We thank each and every one of you for a fantastic year. We’ve had a lot of fun these past twelve months, resulting in some major achievements, including: (more…)

Read More

It’s that time of year when holiday cards flood the mailbox and digital Evites for holiday parties flood the inbox. ‘Tis the season, and 2017 is a mere three weeks away.

With a fantastic 2016 on the way out and 2017 on the way in, we thought it would be fun to share our predictions on what’s to come in mobile marketing in 2017.


Read More