Category: Featured


Armed with analytics marketers can aim high, but without visibility into benchmarks they can still miss performance targets by a mile. With that in mind the 2017 Mobile App Engagement Index offers insights around the costs and conversion rates of mobile user acquisition campaigns across a broad range of app categories, to help marketers benchmark their app marketing performance and plan the year ahead.
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Since the summer of 2016 when both Apple and Google offered subscription models on their app stores, there’s been a boost to the health and longevity of the entire App Economy. App market data provider App Annie reports “in-app subscription revenue from non-game apps, particularly within the media streaming, news and dating categories, is rapidly increasing,” and forecasts revenue for non-game apps to reach $33.8 billion in 2021. (more…)

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Guest Blog: As a mobile analyst, a top 30 Mobile Marketing influencer and a nine-time author, Peggy Anne Salz tracks the trends, brands, organizations and innovators who shape how we do business and engage with consumers across the multiple screens, devices and apps. Peggy is a regular contributor to Forbes and Harvard Business Review and Mobile Analyst with VentureBeat. She’s the Chief Analyst and Founder at MobileGroove, a top 50 ranked tech destination, which produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry.


Shoppers – and even just people in “shopping mode” who are browsing, not buying – are reaching to mobile apps for advice, assistance and added-value. It’s why Google has called out this mindstate in its list of pivotal micro-moments (the “I-want-to-buy” micro-moments) when people are poised to make a purchase. But Google isn’t the only one to recognize the central role of this activity in our daily lives. (more…)

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Savvy mobile marketers know that over 90% of app installs will stop using an app within 30 days. There is no better way to bring those unengaged users back to your abandoned app than with a re-engagement campaign.

Today, Liftoff is officially launching ProductFeed Retargeting – a re-engagement feature specifically benefiting ecommerce and travel apps. The new Product Feed Retargeting helps entice lost shoppers back to an abandoned app and complete actions they started but did not complete. (more…)

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The recently released Liftoff 2017 Mobile Gaming Apps report highlights the most prominent user acquisition trends and benchmarks from 2016. It’s full of compelling data that any mobile app marketer of gaming apps will find of value.

The report tracks the cost of gaming app installs, registrations, and in-app purchases (IAP), breaking down data by OS platform, demographics, and region, as well as comparing data across a range of gaming categories (action-adventure, card, casino, casual, puzzle and strategy).

In this post we focus on the monthly CPI and IAP trends from last year in the gaming apps category.

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AppsFlyer just released their bi-annual Mobile Performance Index. The Index ranks the top performing mobile ad networks and demand side platforms (DSPs) like Liftoff. If you spend on marketing mobile apps, it’s a good read, especially if you’re looking to test new channels for app installs.

In a nutshell, the Index ranks the top performing networks and DSPs based on (1) how well they can scale, and (2) the quality of the app installs, as measured with a 30 day retention window. (more…)

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Last week we hosted the very first Mobile Heroes event at MoPub headquarters in San Francisco.  It was great to see so many marketers of non-gaming apps having meaningful discussions about the challenges they face on a daily basis and getting valuable advice from other marketers who have found themselves in the same position. We’re hopeful this is the start of a community that will continue to grow and thrive.

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