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Fresh News & Insights for App Marketers

Blog > Customer Spotlight

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

Customer Spotlight

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

16 Sep 2020 | James Haslam

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

Customer Spotlight

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

10 Sep 2020 | James Haslam

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

Customer Spotlight

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

10 Aug 2020 | James Haslam

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

How ZiMAD Acquires High Quality Mobile Gamers with Liftoff and Appsflyer

Customer Spotlight

How ZiMAD Acquires High Quality Mobile Gamers with Liftoff and Appsflyer

25 Aug 2016 | Trace Ronning

Beyond App Install Ads: 3 Complementary User Acquisition Channels

Best Practices•Customer Spotlight

Beyond App Install Ads: 3 Complementary User Acquisition Channels

12 Apr 2016 | Vivian Chang

5 Surefire Ways to Grow Your Subscription-Based Mobile App

Best Practices•Customer Spotlight•Mobile Heroes

5 Surefire Ways to Grow Your Subscription-Based Mobile App

2 Nov 2015 | Trace Ronning

5 Keys to Working with Mobile User Acquisition Partners

Best Practices•Customer Spotlight•Mobile Heroes

5 Keys to Working with Mobile User Acquisition Partners

19 Oct 2015 | Trace Ronning

5 Ways to Transform Your Mobile Marketing Department into a Profit Center

Customer Spotlight•Mobile Heroes

5 Ways to Transform Your Mobile Marketing Department into a Profit Center

6 Oct 2015 | Trace Ronning

It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps

Customer Spotlight•Mobile Heroes

It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps

28 Sep 2015 | Trace Ronning

Finding Value in a Multi-Device World

Customer Spotlight•Mobile Heroes

Finding Value in a Multi-Device World

22 Sep 2015 | Trace Ronning

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