Category: Best Practices

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

Colette Nataf
By: Colette Nataf
December 13, 2016

colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 

There’s no such thing as bad press. There’s also no such thing as bad feedback on mobile ads.

When I was working at Intercom, we ran an ad on Facebook based around the concept that the more information you have about your customers, the better you’ll be able to build a product to fit their needs.

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4 Quick Wins: Improving Mobile Marketing Campaign Performance

Josh Hayes
By: Josh Hayes
November 30, 2016

The “Stories From the Mobile Marketing Trenches” blog series chronicles tips, tricks, and best practices from Liftoff employees who work day in, day out with many mobile marketers. They ensure success and happiness by defining upfront campaign goals and tracking success metrics with their clients.

Mobile marketing campaigns are only as successful as they’re set up to be. But that doesn’t mean a languishing campaign cannot be saved from the jaws of low ROI, or that a solid performer can’t be propelled to the next level with these quick wins. (more…)

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Search Ads: Apple and Google are Better Together

Colette Nataf
By: Colette Nataf
November 18, 2016

colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 

I remember the day I found out that Google was going to start putting ads in the Play Store. These would be similar to what we’ve seen in the Google Search engine for years, but now you see the same type of text ads when you’re downloading Android apps.

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How Non-Holiday Mobile Marketers Conquer the Holidays

Colette Nataf
By: Colette Nataf
November 1, 2016

colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 

The holidays are coming.

When stores start putting out Christmas decorations before Halloween, you know it’s going to be a busy quarter in the advertising world. So what should you do as a mobile performance marketer in the holiday season?

It’s time to up your marketing game. (more…)

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Scaling Growth at Mobile-First Startups: Challenges and Tips

Trace Ronning
By: Trace Ronning
September 19, 2016

As companies make strides in their growth investments, it is important to prioritize reporting needs and resources to measure success. For growing mobile-first companies like Ibotta, accessing actionable, consistent and granular data is often challenging due to inconsistencies in acquisition source data or internal resource limitations. These challenges may lead to reporting trade offs for companies getting started, but it is possible to still drive growth.

In this post, we’ll address how the ultimate acquisition attribution solution may not be realistic for early mobile-first startups, and tips on how to achieve growth as you build for the future. (more…)

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How we optimize UA channels to increase user retention in the CBS Sports app

Trace Ronning
By: Trace Ronning
September 7, 2016

Acquiring new mobile users is great, but to really grow your mobile app – especially if it’s free-to-use – optimizing for user retention is priority number one. This is especially true with my company, CBS Sports Digital. The world of sports is action-packed, even when there aren’t any games on, and my job is to bring in users who regularly open the CBS Sports app to check scores, read news, and watch videos about the teams and sports they love.

The CBS Sports app has seen very positive growth since launched, but we still work obsessively to improve user retention rates. This post shares my top 3 tips for optimizing your user acquisition channels to increase user retention. (more…)

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7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

Trace Ronning
By: Trace Ronning
August 30, 2016

Successfully marketing an app is a challenge. Marketing a non-gaming app is an even bigger challenge. From identifying your target audience, educating them on the benefits of your product, and converting them into a paying customer, marketers deal with a range of challenges unique to marketing non-gaming apps.

To find out what non-gaming app marketers need to do to successfully grow their app, we asked our Mobile Heroes to share one piece of advice. Here is what they had to say:
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3 Tips for Designing Killer Mobile Ads

Trace Ronning
By: Trace Ronning
May 24, 2016

Every day, consumers are turning to their mobile devices to do their shopping. In 2015, shoppers spent nearly $75 billion shopping on their phones, up from $56.6 billion in 2014. For retailers and eCommerce companies, this shift in buying habits opens up new opportunities to grow revenues.

At Boxed, our focus is on acquiring new shoppers who will install our app, browse our products and make a purchase. In order to continually improve our UA campaigns and acquire more shoppers, we regularly A/B test our ad creative to learn what works best. (more…)

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What I Learned My First Two Months Running Mobile Re-engagement at Smule

By: Alessandra Sales
May 12, 2016

As the Director of Marketing at Smule, I invest a lot of money into user acquisition for our Smule apps. Acquiring new users is an important part of continuing our growth. But to make the most of our investment in user acquisition, we need users who actively engage and spend in the app.

One of our most popular apps is Sing! Karaoke. Sing! is a social entertainment app allowing users to engage in Sing performances with people all over the world. (more…)

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