Category: Best Practices


Drew Frost currently works and lives in the San Francisco bay area. He studied Marketing at Missouri Southern State University Plaster School of Business then joined a Fortune 500 company where no two days were alike.

Drew has held a few different roles supporting and working alongside various business units at Wal-Mart Inc. including site monetization, advertiser relations, advertising technology, loyalty marketing & behavioral science, and mobile marketing. (more…)

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colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Lightning AI. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook, Google AdWords, and other channels.


As a mobile marketer, I’m always looking for new advertising channels to test. The mobile ad space is very competitive, and I want every advantage I can get to acquire quality installs at the lowest cost possible. This often means diversifying my portfolio of user acquisition channels and stepping outside of my comfort zone. That could mean branching out to mobile networks, or it could mean trying to find new native ad platforms. (more…)

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I am currently the Chief Strategy Officer of Clarity Money where I focus on our growth efforts from User Acquisition, Operations, Partnerships, and Marketing. Prior to joining Clarity Money, I was the Head of Growth at Paribus. I oversaw the growth of the company from 10,000 users to almost 1,000,000 in 12 months until Paribus got acquired by Capital One. Prior to that, I was a Business Operations and Planning Analyst at Flurry (acquired by Yahoo). I have also interned and been involved in other industries including ad-tech and venture capital. (more…)

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There’s no denying mobile shopping is on the rise and here to stay. As mobile continues to dominate the way humans connect, interact, play games, entertain, stay updated, document and more—it’s also true people shop more on their devices as apps and brands embrace the modern consumer behavior where convenience drives commerce.

In fact, by 2021, Forrester forecasts consumers will spend $152 billion directly on mobile phones, equating to almost 24% of total online sales. Winning in such a highly competitive app category demands app marketers double-down on efforts appeasing their mobile-first, shopping-happy audiences, encouraging deep engagement, and driving the ultimate conversion—post-install purchases. This report equips app marketers to make data-informed decisions, ensuring their mobile shopping apps get the attention they deserve. (more…)

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Marco Esposito is an International Mobile Marketing Manager at Delivery Hero.

After my studies I moved to Berlin where I started working for an ad network and developed my interest in the mobile environment. The experience I gained as an account manager and a business development manager brought me to Delivery Hero almost two years ago. I started working on Pizza.de (DE) and Talabat (MENA), responsible for building mobile marketing strategies and optimizing the campaigns supporting their respective targets. (more…)

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Faisal Hammad is an International Mobile Marketing Manager at Delivery Hero.

I have worked in many different roles in Online Marketing ever since graduating from university. This rotation, in terms of responsibilities, allowed me to get a good understanding of Performance Marketing in general but also specialize in mobile for the Middle East region. Learning mobile in the Middle East was a struggle for a couple of reasons: (more…)

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