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Fresh News & Insights for App Marketers

Category: Best Practices

How to Apply Machine Learning to Re-Engage Users and Increase LTV

How to Apply Machine Learning to Re-Engage Users and Increase LTV

24 May 2019 | Lomit Patel

7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

1 May 2019 | Morgan Friberg

Brand Marketers and Performance Marketers Work Better Together

11 Apr 2019 | Elisa Delmuro

How to Establish a Blackout Window for App Retargeting Campaigns

How to Establish a Blackout Window for App Retargeting Campaigns

6 Feb 2019 | David Bennet

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

9 Nov 2018 | Lomit Patel

How Marketers Can Avoid Double Paying for Mobile App Retargeting

How Marketers Can Avoid Double Paying for Mobile App Retargeting

9 Oct 2018 | David Bennet

How to Successfully Scale Up Facebook User Acquisition Campaigns

Best Practices•Mobile Heroes

How to Successfully Scale Up Facebook User Acquisition Campaigns

14 Aug 2018 | Lomit Patel

4 Best Practices for a Modern Email Strategy

4 Best Practices for a Modern Email Strategy

20 Jul 2018 | Dottie Schrock

10 Tips for Choosing a Mobile Demand-Side Platform

Best Practices•Mobile Heroes

10 Tips for Choosing a Mobile Demand-Side Platform

9 Jul 2018 | Stara Gipson and Brad Puder

Last Click Attribution Is Dead. Now What?

Best Practices•Mobile Heroes

Last Click Attribution Is Dead. Now What?

9 Jul 2018 | Stara Gipson and Brad Puder

Optimizing Spend Across Paid Mobile User Acquisition Channels

Best Practices•Mobile Heroes

Optimizing Spend Across Paid Mobile User Acquisition Channels

25 Jun 2018 | Harry Bienenstock

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