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Fresh News & Insights for App Marketers

Blog > Best Practices

iOS 14.5 is coming soon. The post-IDFA alliance is here to help.

iOS 14.5 is coming soon. The post-IDFA alliance is here to help.

17 Feb 2021 | Sofia Leonova

Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

12 Feb 2021 | Andry Supian

Why Do Cost Metrics Change?

Why Do Cost Metrics Change?

12 Nov 2020 | James Haslam

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

How to Apply Machine Learning to Re-Engage Users and Increase LTV

How to Apply Machine Learning to Re-Engage Users and Increase LTV

24 May 2019 | Lomit Patel

7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

1 May 2019 | Morgan Friberg

Brand Marketers and Performance Marketers Work Better Together

11 Apr 2019 | Elisa Delmuro

How to Establish a Blackout Window for App Retargeting Campaigns

How to Establish a Blackout Window for App Retargeting Campaigns

6 Feb 2019 | David Bennet

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts

9 Nov 2018 | Lomit Patel

How Marketers Can Avoid Double Paying for Mobile App Retargeting

How Marketers Can Avoid Double Paying for Mobile App Retargeting

9 Oct 2018 | David Bennet

How to Successfully Scale Up Facebook User Acquisition Campaigns

Best Practices•Mobile Heroes

How to Successfully Scale Up Facebook User Acquisition Campaigns

14 Aug 2018 | Lomit Patel

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