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Fresh News & Insights for App Marketers

Blog > Best Practices

What’s a plist and why should you care?

What’s a plist and why should you care?

10 Mar 2021 | Nicole Bansal

What happens to Re-Engagement Post-IDFA?

What happens to Re-Engagement Post-IDFA?

10 Mar 2021 | Henry Wang

SKAD vs SKAN vs SKAdNetwork: What’s the Difference?

SKAD vs SKAN vs SKAdNetwork: What’s the Difference?

4 Mar 2021 | Henry Wang

Track SKAdNetwork compatible inventory

Track SKAdNetwork compatible inventory

4 Mar 2021 | Sofia Leonova

Liftoff is ready for iOS 14.5. Are you?

Liftoff is ready for iOS 14.5. Are you?

4 Mar 2021 | Henry Wang

iOS 14.5 is coming soon. The post-IDFA alliance is here to help.

iOS 14.5 is coming soon. The post-IDFA alliance is here to help.

17 Feb 2021 | Sofia Leonova

Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

12 Feb 2021 | Andry Supian

Why Do Cost Metrics Change?

Why Do Cost Metrics Change?

12 Nov 2020 | James Haslam

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

How to Apply Machine Learning to Re-Engage Users and Increase LTV

How to Apply Machine Learning to Re-Engage Users and Increase LTV

24 May 2019 | Lomit Patel

7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

1 May 2019 | Morgan Friberg

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