Author: Trace Ronning


Fresh off the heels of our inclusion as a top performer in AppsFlyer’s Mobile Performance Index, Liftoff has been named one of TUNE’s Top 25 Global Advertising Partners for 2016, our second consecutive year on the list.

“It’s not easy to be on this Top 25 ad partners list. It’s not a popularity show or a beauty contest, it’s a data-driven ranking of over 400 of the top adtech partners that are integrated with TUNE. It’s impressive that Liftoff has accomplished this feat two years in a row.” – John Koetsier, TUNE Mobile Economist

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As companies make strides in their growth investments, it is important to prioritize reporting needs and resources to measure success. For growing mobile-first companies like Ibotta, accessing actionable, consistent and granular data is often challenging due to inconsistencies in acquisition source data or internal resource limitations. These challenges may lead to reporting trade offs for companies getting started, but it is possible to still drive growth.

In this post, we’ll address how the ultimate acquisition attribution solution may not be realistic for early mobile-first startups, and tips on how to achieve growth as you build for the future. (more…)

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Acquiring new mobile users is great, but to really grow your mobile app – especially if it’s free-to-use – optimizing for user retention is priority number one. This is especially true with my company, CBS Sports Digital. The world of sports is action-packed, even when there aren’t any games on, and my job is to bring in users who regularly open the CBS Sports app to check scores, read news, and watch videos about the teams and sports they love.

The CBS Sports app has seen very positive growth since launched, but we still work obsessively to improve user retention rates. This post shares my top 3 tips for optimizing your user acquisition channels to increase user retention. (more…)

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Successfully marketing an app is a challenge. Marketing a non-gaming app is an even bigger challenge. From identifying your target audience, educating them on the benefits of your product, and converting them into a paying customer, marketers deal with a range of challenges unique to marketing non-gaming apps.

To find out what non-gaming app marketers need to do to successfully grow their app, we asked our Mobile Heroes to share one piece of advice. Here is what they had to say:
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Back-to-School shopping, the second biggest shopping season of the year, is here. This year, US parents are projected to spend $65.4 billion making Back-to-School purchases online, with mobile accounting for 33% of ecommerce sales. August, the biggest month for Back-to-School shopping, also happens to be one of the most lucrative months for shopping apps to acquire new customers, making it a smart time to spend on user acquisition.

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Every day, consumers are turning to their mobile devices to do their shopping. In 2015, shoppers spent nearly $75 billion shopping on their phones, up from $56.6 billion in 2014. For retailers and eCommerce companies, this shift in buying habits opens up new opportunities to grow revenues.

At Boxed, our focus is on acquiring new shoppers who will install our app, browse our products and make a purchase. In order to continually improve our UA campaigns and acquire more shoppers, we regularly A/B test our ad creative to learn what works best. (more…)

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When you think about mobile marketing, does your product team come to mind? For me, constant collaboration with the product team at LifeLock is critical to marketing our app. Regular communication with the product team is beneficial for three big reasons:

  • The marketing team gains a better understanding of our product
  • The product team helps us improve our message and consistency
  • Reviewing performance data helps both teams perform better in the future

You probably do not want to add yet another meeting to your weekly calendar, but if you’re not already meeting regularly with your product team, these are some compelling reasons to start. (more…)

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