Author: Nicole Bansal

With less than 30 days to go until one of the biggest mobile marketing conferences of the year, MAU planning is in full swing at Liftoff headquarters.

Whether you’re a seasoned vet, working on your annual game plan to make the most of what Vegas has to offer, or a total newcomer to Sin City’s largest conference for mobile app marketers, we’re here to help! Continue reading for everything Liftoff will have in store for you at Mobile Apps Unlocked 2018. (more…)

Read More

The mobile ad tech industry tends to move at lightning speed. It can be challenging to keep up with the latest and greatest in this rapidly changing market, from new product acronyms to company acquisitions, or increased viewability standards to cutting-edge attribution tracking tools. Attending industry conferences is a fantastic way to stay ahead of the curve by learning from the brightest minds in the industry and networking with knowledgeable, like-minded mobile marketing professionals.

With the first six months of the year already in the rearview, the team at Liftoff is looking solidly ahead to the remaining half of 2017. The following events take place around the globe from July to December and have been hand-picked by yours truly as not to be missed! (more…)

Read More