Liftoff was named the winner of a Silver Stevie® Award in the “Most Innovative Tech Company of the Year – Up to 100 Employees” category in The 15th Annual American Business Awards today.
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Author: Morgan Friberg
Savvy mobile marketers know that over 90% of app installs will stop using an app within 30 days. There is no better way to bring those unengaged users back to your abandoned app than with a re-engagement campaign.
Today, Liftoff is officially launching ProductFeed Retargeting – a re-engagement feature specifically benefiting ecommerce and travel apps. The new Product Feed Retargeting helps entice lost shoppers back to an abandoned app and complete actions they started but did not complete. (more…)
Ad Age, the nearly 100-year old media brand and global source of marketing and media news, has listed Mark Ellis, Liftoff CEO and co-founder, as a top 2017 Marketing Tech Trailblazer. (more…)
New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success. (more…)
AppsFlyer has just released their H2 2016 Mobile Performance Index and Liftoff ranks well across the board. The Index ranks the top performing mobile ad networks and demand side platforms (DSPs) like Liftoff. If you market mobile apps, it’s a great guide offering the most comprehensive view on the quality and scale of mobile media sources per platform, vertical and throughout 7 regions across the globe. (more…)
The rankings are in; Liftoff officially has one of the top company cultures in the country!
Entrepreneur teamed up with CultureIQ to rank high-performance cultures across the USA for the Top Company Cultures list — Liftoff ranked #14 out of 50 in the medium-sized company category. (more…)
2017 Mobile Gaming Apps Report Analysis: Engagement by Gaming Subcategory
In the previous post covering the Liftoff 2017 Mobile Gaming Apps report, we focused on monthly CPI and IAP trends in marketing gaming apps. In this post we breakdown engagement by gaming subcategory and provide valuable insights into which types of games generate the highest value and rates of engagement.
Valentine’s Day is just around the corner. And with love in the air, for some of us at least, Liftoff is back with our annual analysis of dating app trends and insights. Check out our Mobile Love Infographic to see how Americans are leading the rest of the world in dating app engagement. (more…)
We’re excited to release the 2017 Mobile Gaming Apps Report.
What should you expect to pay to acquire a user willing to spend in your game? When should you run campaigns to capture and convert valuable users? Which gaming app categories have the competitive edge when it comes to engaging and converting users? This report addresses these questions – and more. (more…)
Thank you for an incredible 2016!
This year has been a BIG one for Liftoff. We are so grateful to work with the world’s most innovative and passionate mobile marketers on our mission to connect people with the mobile products and services they love to use.
Our clients and close partners inspire us to continually develop our mobile marketing and retargeting platform. We thank each and every one of you for a fantastic year. We’ve had a lot of fun these past twelve months, resulting in some major achievements, including: (more…)
