Author: Morgan Friberg


New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success. (more…)

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AppsFlyer has just released their H2 2016 Mobile Performance Index and Liftoff ranks well across the board. The Index ranks the top performing mobile ad networks and demand side platforms (DSPs) like Liftoff. If you market mobile apps, it’s a great guide offering the most comprehensive view on the quality and scale of mobile media sources per platform, vertical and throughout 7 regions across the globe. (more…)

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2017 Mobile Gaming Apps Report Analysis: Engagement by Gaming Subcategory

In the previous post covering the Liftoff 2017 Mobile Gaming Apps report, we focused on monthly CPI and IAP trends in marketing gaming apps. In this post we breakdown engagement by gaming subcategory and provide valuable insights into which types of games generate the highest value and rates of engagement.

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Thank you for an incredible 2016!

This year has been a BIG one for Liftoff. We are so grateful to work with the world’s most innovative and passionate mobile marketers on our mission to connect people with the mobile products and services they love to use.

Our clients and close partners inspire us to continually develop our mobile marketing and retargeting platform. We thank each and every one of you for a fantastic year. We’ve had a lot of fun these past twelve months, resulting in some major achievements, including: (more…)

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It’s that time of year when holiday cards flood the mailbox and digital Evites for holiday parties flood the inbox. ‘Tis the season, and 2017 is a mere three weeks away.

With a fantastic 2016 on the way out and 2017 on the way in, we thought it would be fun to share our predictions on what’s to come in mobile marketing in 2017.

(more…)

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The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by platform (iOS and Android) and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we focus on app engagement by gender. (more…)

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The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by gender and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we focus on the engagement by platform: iOS vs Android. (more…)

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