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Author: James Haslam

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

Customer Spotlight

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

16 Sep 2020 | James Haslam

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

Customer Spotlight

CPMs Decreased 62.67% When IMVU Ran Non-Personalized Ad Campaign with Liftoff

10 Sep 2020 | James Haslam

It’s About Time E-Commerce Marketers Prepare for Christmas

Trends

It’s About Time E-Commerce Marketers Prepare for Christmas

9 Sep 2020 | James Haslam

Gaming Apps Hit New Heights During Lockdown

Trends

Gaming Apps Hit New Heights During Lockdown

2 Sep 2020 | James Haslam

Liftoff’s Approach to User Acquisition in a Post-IDFA World

IDFA

Liftoff’s Approach to User Acquisition in a Post-IDFA World

18 Aug 2020 | James Haslam

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

Customer Spotlight

Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease

10 Aug 2020 | James Haslam

Marketers’ Thoughts on Upcoming Changes to the IDFA

Best Practices•Customer Spotlight•IDFA

Marketers’ Thoughts on Upcoming Changes to the IDFA

30 Jul 2020 | James Haslam

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