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Author: Dennis Mink

App Performance•Trends

How ApplePay Helps Reduce Friction In Making In-App Purchases

26 Feb 2015 | Dennis Mink

How Programmatic Ad Buying Is Changing Mobile Advertising

General•RTB

How Programmatic Ad Buying Is Changing Mobile Advertising

12 Feb 2015 | Dennis Mink

General

Liftoff Releases Q4 2014 Mobile App Engagement Index; Measures the Impact of App Install Ads

3 Feb 2015 | Dennis Mink

TechTalk: How to Optimize Your Mobile App Install Campaigns Using Per User Data

Best Practices

TechTalk: How to Optimize Your Mobile App Install Campaigns Using Per User Data

8 Jan 2015 | Dennis Mink

Ad Creative•Best Practices

5 Most Common Mistakes in Designing App Install Ads

18 Dec 2014 | Dennis Mink

Customer Spotlight•Videos

Spotlight: Lifelock Drives Mobile Subscriptions with CPA-Optimized App Install Ads

10 Dec 2014 | Dennis Mink

Best Practices

Cost-per-Install: The Astonishingly Mediocre Metric Mobile Marketers Love [and Hate] To Use

4 Dec 2014 | Dennis Mink

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