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Fresh News & Insights for App Marketers

Author: Colette Nataf

Looking for a New User Acquisition Channel to Test? Try Quora.

Best Practices

Looking for a New User Acquisition Channel to Test? Try Quora.

27 Sep 2017 | Colette Nataf

Why Mobile Retargeting Ads are the New Nurture Campaign

Best Practices

Why Mobile Retargeting Ads are the New Nurture Campaign

19 Apr 2017 | Colette Nataf

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

Best Practices•Mobile Heroes

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

13 Dec 2016 | Colette Nataf

Search Ads: Apple and Google are Better Together

Best Practices•Mobile Heroes

Search Ads: Apple and Google are Better Together

18 Nov 2016 | Colette Nataf

How Non-Holiday Mobile Marketers Conquer the Holidays

Best Practices•Mobile Heroes

How Non-Holiday Mobile Marketers Conquer the Holidays

1 Nov 2016 | Colette Nataf

The Most Important Lesson I Learned Marketing the MileIQ Mobile App

Best Practices•Mobile Heroes

The Most Important Lesson I Learned Marketing the MileIQ Mobile App

28 Mar 2016 | Colette Nataf

Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ

Best Practices

Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ

4 Feb 2016 | Colette Nataf

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