Author: Andreas Naumann


Research from The&Partnership and Adloox, an ad verification company, estimates that advertisers could stand to lose $16.4 billion this year due to fraudulent traffic and clicks manufactured by bots on both desktop and mobile. Mobile ad fraud is unfortunately on an upswing heading into 2018, and is currently projected to rise to $50bn by 2027.

Fraudsters use several tactics to steal ad dollars away from advertisers, including click spamming (the most common), click injection, and fake installs. In this post, let’s take a closer look at click spam and what you as marketers can do to protect yourself from it. (more…)

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Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.


You may have watched our recent partner fraud webinar with Liftoff where I spoke about mobile ad fraud. But if not, don’t worry, we’ve picked some choice questions to keep you informed of what’s going on in the industry.
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Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.


Mobile ad fraud isn’t anything new to Adjust – we’ve been taking it on with one of the sharpest tools on the market (our Fraud Prevention Suite) with great success. However, one of the best ways to take on mobile fraud is to become as knowledgeable as possible – and with that, we’ve created answers to some of our most frequently asked questions, which could get you thinking about how deep fraud can be, and how it might be affecting your data, and your budgets. To find out more, read on.
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