Month: April 2018


Google Universal App Campaigns (UAC) were launched in mid-2015 as part of Google’s efforts to utilize machine-learning in the advertising product offerings. The objective was for the machine-learning system to analyze, in real time, millions of signals to put your app in front of the best possible users.

IMVU started testing UAC campaigns in early September 2017, a few months before Google officially forced all AdWords mobile app campaigns on Google Search, Display, and YouTube to transition over to UAC. The biggest challenge for us was giving up control and transparency into optimizing our campaigns vs. trusting Google algorithms to do that for us.

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Liftoff again ranks as one of the Best Places to Work in the Bay Area according to the San Francisco Business Times and Silicon Valley Business Journal, ranking 10th this year. This is the second year in a row Liftoff has made the list.

What makes the Best Places to Work award so distinguished is that each company’s employees exclusively determine the winners. Bay Area workers were asked to complete an assessment that measures their company on such values as trust in leadership, collaborative culture, personal engagement and satisfaction of individual needs through great benefits and perks.

This year’s winners survived a nomination pool of more than 500 applicants that span many industries and sizes. Combined, 49,000 Bay Area employees work for these 130 standout companies.

Learn more about the award and review Liftoff’s profile with a 94.34 scorecard.


Check out current job openings!

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In June 2015, MyTona released the mobile game Seekers Notes: Hidden Mystery. Seekers Notes is a hugely popular hidden object game with millions of downloads. It’s famous for its carefully designed levels and beautiful artwork. This was the company’s first experience self publishing a mobile game, as well as promoting the game ourselves.

In the last three years we’ve been met with many tasks and questions requiring us to clarify, understand and solve. Today I would like to share with you 9 things that I learned from the Seekers Notes promotion journey.

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