Month: March 2018


With less than 30 days to go until one of the biggest mobile marketing conferences of the year, MAU planning is in full swing at Liftoff headquarters.

Whether you’re a seasoned vet, working on your annual game plan to make the most of what Vegas has to offer, or a total newcomer to Sin City’s largest conference for mobile app marketers, we’re here to help! Continue reading for everything Liftoff will have in store for you at Mobile Apps Unlocked 2018. (more…)

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Look, we get it… you have a top secret BI formula for determining customer LTV that uses 16 distinct variable calculations in addition to 11 secret herbs and spices. If partners knew how it was calculated, they’d try to maximize their score rather than getting you the highest quality users. Ending up with truckloads of “high score” installs that are of little value is a nightmare that keeps you up all night.

Relax. We aren’t asking for the formula to your secret sauce, instead just a general idea to what a quality user looks like. You know… the metrics you actually care about, what your best users look like, and of course any more data that you can share with us. (more…)

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You went to school for marketing but aren’t artistic enough to make ad creative. You love data and technology, but you don’t write code. Sure, you can settle for a job as a social media specialist or maybe tap into your inner sales manager, but there is another option out there; mobile user acquisition (UA) marketing. For those not familiar with the job title, it’s our fancy phrase for mobile advertising. Also referred to sometimes as performance or growth marketing. (more…)

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