Month: November 2017


With view-through attribution, mobile advertisers can now measure install and in-app conversions which result from views of their ads with Liftoff. This is available for any Liftoff campaign using Adjust, Appsflyer, Kochava or Tune.

View-through attribution provides greater visibility into the performance of ad campaigns by highlighting how ad views impact installs and in-app conversions, on top of ad clicks. This is especially common with video ads, where ads are more likely to be viewed than clicked on. (more…)

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Applying an A/B testing framework is perhaps one of the most frequently discussed items by marketing teams internally. With a seemingly infinite number of combinations of ad copy, creative, and landing pages in the mix, it becomes critical to have a disciplined approach to testing creative using the A/B testing methodology. Here are a few things I learned having tested creatives on paid search, display, app push, and several other channels at scale.
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The best things in life are free, as the saying goes. Applying this principle to the world of app development and marketing, it only makes sense that users have embraced the rise of the “freemium” payment model. The premise is simple: Users can download the app for free, but must pay to access additional content or features later—either through in-app purchases or a recurring subscription fee. As Harvard Business Review points out, this model tends to provide a sustainable revenue source for creators and brands, while also incentivizing users. (more…)

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Singular’s Fraud Index Reveals The Mobile Industry’s Most Secure Ad Networks

Marketers have long wondered where their ad dollars are the safest. Singular, a unified SaaS marketing analytics solution connecting attribution data with campaign data in a single platform, has just released a fraud Index which helps answer this question. The 20 ad networks highlighted in the Index are capable of driving both significant volume to marketers while keeping fraud rates well below the industry average. (more…)

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My name is Xi Tong and am currently in charge of user acquisition for several casino apps at Zenjoy. Prior to Zenjoy, I was doing mobile user acquisition for a simulation game (SLG) at Elex, as well as some traditional media buying. It was an interesting experience learning the differences between performance marketing and traditional advertising methodologies.
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Liftoff attributes 16,981% revenue growth to a customer-centric focus and continual innovation

Liftoff ranked sixth on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America based on percentage of fiscal year revenue growth from 2013 to 2016. Liftoff grew 16,981 percent during this period. (more…)

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Research from The&Partnership and Adloox, an ad verification company, estimates that advertisers could stand to lose $16.4 billion this year due to fraudulent traffic and clicks manufactured by bots on both desktop and mobile. Mobile ad fraud is unfortunately on an upswing heading into 2018, and is currently projected to rise to $50bn by 2027.

Fraudsters use several tactics to steal ad dollars away from advertisers, including click spamming (the most common), click injection, and fake installs. In this post, let’s take a closer look at click spam and what you as marketers can do to protect yourself from it. (more…)

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There’s a reason programmatic advertising is heralded as the wave of the present and future. In an increasingly automated world, it makes perfect sense that manual ad buying would one day fall by the wayside. When algorithms can buy ads in real time, it frees up humans to turn their attention to less mundane matters. As Digiday writes, programmatic ad buying can allow marketers “to spend more of their time planning sophisticated, customized campaigns instead of getting bogged down in bureaucracy.” (more…)

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As a marketer, you have to admit that the adjective “dynamic” has a great ring to it. Right out of the gate, it already conjures up images of a new kind of ad mobile users just can’t ignore—a more compelling way to advertise your app to a mobile audience. These dynamic ads are both highly personalized and built programmatically based on real-time requests and assembly.

And the numbers don’t lie: dynamic advertising can deliver up to a 400 percent lift in post-install conversions! This means that dynamic ads do more than simply look nice on a mobile screen; they actually have the power to entice the right kinds of consumers to continually engage with your app.

Keep these best practices in mind as you’re developing your dynamic advertising strategy for your mobile apps. (more…)

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