Month: September 2017

How Dynamic Advertising Can Reduce App Abandonment Rates

By: Morgan Friberg
September 29, 2017

Smartphone users love mobile apps. To them, each little icon opens up a world of opportunities. Maybe your app provides them with the organizational tools to keep their busy lives in check. Or maybe your app promises to connect them to that special someone they’ve been waiting for. Whatever the case may be, the goal is to keep this user engaged in your app.

Unfortunately, this is tougher than it sounds. According to TechCrunch, nearly one in four people abandon mobile apps after only one use! What gives?

Below, Liftoff examines this dilemma and provides solutions to keep your users happy and engaged. (more…)

Read More

Looking for a New User Acquisition Channel to Test? Try Quora.

Colette Nataf
By: Colette Nataf
September 27, 2017

colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Lightning AI. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook, Google AdWords, and other channels.

As a mobile marketer, I’m always looking for new advertising channels to test. The mobile ad space is very competitive, and I want every advantage I can get to acquire quality installs at the lowest cost possible. This often means diversifying my portfolio of user acquisition channels and stepping outside of my comfort zone. That could mean branching out to mobile networks, or it could mean trying to find new native ad platforms. (more…)

Read More

Things You Ought to Know About Programmatic Ad Buying

By: Morgan Friberg
September 25, 2017

It is often said that the average consumer sees 4,000 ads per day. While the accuracy of this statistic is hotly debated, it at least sounds true. We know for a fact that people see advertisements all the time, so much so that our brains have learned to filter out most of these marketing messages. Yet marketers keep pushing ads in hopes of cutting through the clutter, while simultaneously contributing to it.

Thankfully, there are better ways to tackle mobile app marketing to entice new users. Below we will discuss programmatic mobile advertising and its benefits over traditional ad buys. (more…)

Read More

Liftoff Joins Adjust’s Coalition Against Ad Fraud (CAAF)

By: Morgan Friberg
September 19, 2017

Today Liftoff is proud to join the Coalition Against Ad Fraud (CAAF). Led by Adjust, a leading mobile attribution and tracking partner, the coalition is made up of key members of the mobile marketing industry including attribution vendors, ad networks and demand side platforms. Alliance members pledge to protect customers by working together to prevent ad fraud across the mobile industry. (more…)

Read More