Month: July 2017


On Tuesday, July 11, Amazon held their 3rd annual Amazon Prime Day, selling deeply discounted products for one day only (30 hours actually), resulting in Amazon’s biggest sales day ever in the history of the company. Like many Americans, I too was drawn to their deals, scoring a new Amazon Echo, a couple smart plugs, even an Instant Pot (yes, I too recommend this beauty). But working in the app marketing industry, I couldn’t help but wonder, what impact does Amazon Prime Day have on other e-commerce businesses, specifically those with a mobile app. Does Prime Day have a halo effect and increase sales amongst Amazon’s competitors? Or does it hurt them?

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The mobile ad tech industry tends to move at lightning speed. It can be challenging to keep up with the latest and greatest in this rapidly changing market, from new product acronyms to company acquisitions, or increased viewability standards to cutting-edge attribution tracking tools. Attending industry conferences is a fantastic way to stay ahead of the curve by learning from the brightest minds in the industry and networking with knowledgeable, like-minded mobile marketing professionals.

With the first six months of the year already in the rearview, the team at Liftoff is looking solidly ahead to the remaining half of 2017. The following events take place around the globe from July to December and have been hand-picked by yours truly as not to be missed! (more…)

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