Month: March 2017


New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success. (more…)

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My name is Vinícius. I started my career as a user acquisition manager at Wooga about five years ago. Over the years I have learned and grown a lot. I started advertising our games on desktop and have since transitioned to mobile marketing.

We start marketing our games early during the soft launch period, i.e., before they have proven their quality to go live worldwide. We accumulate learnings about our target audience and how to best reach game players. With these learnings we move on to define the strategy for global launch and how to optimize our marketing. After launching our games globally, we keep iterating on our ads throughout the full lifecycle in order to keep attracting new players.

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Through digital media, we have the ability to hyper-segment and test, with real-time feedback, on what messages work for which audience at what times.

My first Marketing job was with Red Bull, where I stayed for nearly 3 years and learned a ton about branding and positioning. I later moved on to the startup world helping small businesses succeed on the web with a company that was acquired by Intuit.

I’ve worked at a handful of startups since and have acted as an advisor with at least 50 over the last 12 years. My first role in gaming was with a real money fantasy sports startup called ScoreStreak as their Director of Marketing. I later took a role at Zynga managing acquisition across all slots and match-3 titles. I was quickly promoted to a senior, then lead, role overseeing acquisition across all titles.

I’m now the Director of Performance Marketing at King where I’m focused on the strategic direction of the marketing org as it relates to partnerships, ad tech, emerging platforms and digital/traditional media buying.

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