It’s still summer, but the time to begin acquiring mobile holiday shoppers is almost here. To help retail and ecommerce marketers succeed in having a huge mobile shopping holiday, Liftoff analyzed 12 months of app install campaigns and post-install purchase data to identify the key trends and opportunities. (more…)
Today we are excited to announce our expansion into Europe and the hiring of Phil Gontier, former Head of Mobile at Twitter EMEA, to lead our international efforts. We’ve seen tremendous growth over the past year outside the U.S., hence the decision to establish an international office. Gontier will spearhead expansion by establishing Liftoff’s London office. (more…)
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