Earlier this week Liftoff announced the release of our latest product, Dynamic Ads. To get the inside story, we sat down with Liftoff Co-founder and Chief Product Officer, Phil Crosby to get the inside scoop. (more…)
Month: June 2016
Today is a important milestone for Liftoff as we officially launch Dynamic Ads for mobile – highly personalized mobile ads that deliver a huge performance boost to app install and mobile retargeting campaigns.
While much of mobile advertising has gone programmatic – the bidding, buying and targeting – designing and testing ad creative as a whole remains untouched by programmatic technology. For mobile marketers, designing ads remains a laborious, resource intensive process, far outside the purview of programmatic or any form of technology automation, and often producing mixed results. (more…)
