Month: June 2016

Today is a important milestone for Liftoff as we officially launch Dynamic Ads for mobile – highly personalized mobile ads that deliver a huge performance boost to app install and mobile retargeting campaigns.

While much of mobile advertising has gone programmatic – the bidding, buying and targeting – designing and testing ad creative as a whole remains untouched by programmatic technology. For mobile marketers, designing ads remains a laborious, resource intensive process, far outside the purview of programmatic or any form of technology automation, and often producing mixed results. (more…)

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