Month: April 2016


App install campaigns are one of the most effective ways to drive new users to a mobile service, but they’re far from being the only effective method. At RetailMeNot, we are always on the hunt for creative ways to reach our target audience and help them save money on their favorite products and brands.

This post looks at three user acquisition channels we use to generate a significant number of new mobile users, beyond app install ads, including: (1) the RetailMeNot website, (2) search engines, and (3) physical signage. (more…)

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If there is one thing that differentiates performance marketers of games and non-gaming apps, it’s the channel considerations they make when allocating their ad spend. A majority of mobile performance marketing is dominated by casual gaming advertisers with the benefit of a wide ranging audience. Casual gamers are made up of nearly any demographic and can be found anywhere.

However, non-gaming app marketers require more granular targeting capabilities when spending on new user acquisition channels. For instance, dating apps typically want to acquire users who are mature and single and must be more careful when buying users from publishers with a wide demographic range, such as gaming apps. (more…)

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