Marketing an app means growing and fostering an amazing business. In an industry that is still so young, it also means that we will make mistakes along the way to success. Two of the most important lessons I’ve learned as a mobile marketer are:
Below is the story of how I learned lesson #2 at MileIQ. (more…)
Mobile Heroes is back! That’s right. Today we are kicking off the 2016 Spring Edition of Mobile Heroes. Each week we go in-depth with a featured non-gaming app marketer, learning about their work life, day-to-day marketing challenges, and insights into their user acquisition and retention strategies. (more…)
Acquiring app installs is an important first step in building a mobile business, but it only a start. Growing a successful mobile business requires generating high quality users who not only install your app, but use it regularly. For most mobile marketers of non-gaming apps, user retention is a real challenge, with only 7% of people who open an app once still using it seven days later, according to the latest data from Swrve. (more…)
Valentine’s Day is over, but the love in the air just beginning to show. Though you might associate February as the peak month for romance, the Liftoff Mobile Dating Apps Report proves that just isn’t so.
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