Month: February 2016


As the Mobile User Acquisition Manager at MileIQ, the leading automatic mileage tracking app, my job doesn’t end when a new user installs the product. Sure, driving new app installs is an important task, but in my role I am responsible for everything from install to purchase, retention and long-term engagement. That means investing a great deal of energy into re-engagement campaigns, to educate new users about the benefits of our app and encourage them to become a subscriber. (more…)

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Struggling to retain users over time, app marketers are on a constant hunt for ways to keep those users they’ve worked so hard to acquire coming back for more. In a space dominated by freemium apps and average 30-day retention rates in the low end of the single digits, focus is shifting to re-engagement. After all, it is the basis of app monetization and commercial sustainability. (more…)

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