As the Mobile User Acquisition Manager at MileIQ, the leading automatic mileage tracking app, my job doesn’t end when a new user installs the product. Sure, driving new app installs is an important task, but in my role I am responsible for everything from install to purchase, retention and long-term engagement. That means investing a great deal of energy into re-engagement campaigns, to educate new users about the benefits of our app and encourage them to become a subscriber. (more…)
