Month: December 2015


With 2016 only days away, we thought it would be nice to reflect on some of the great advances the mobile marketing industry made in 2015. But then we thought better of ourselves and realized it would be much more exciting to take a look into the future of mobile marketing instead. (more…)

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We all know that Black Friday and Cyber Monday are some of the biggest shopping days of the year, as consumers spent $10.4 billion in stores on Black Friday and another $3 billion on Cyber Monday hunting for the best deals of 2015. But this year, consumers weren’t the only ones hunting for deals during the holiday weekend. App marketers, too, hoped to score major deals over the weekend – on acquiring new mobile shoppers.

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