Month: June 2015


Any time Apple changes anything about the App Store, app publishers worry, and they worry most when the changes affect the editorial layout of the App Store and the highly coveted feature positions.

It was no surprise then that app marketing forums started to throw up flags when Apple adjusted the way they handle the launch of new apps earlier this month, and removed Top Apps from the AppStore.

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With app marketing, the best way to go forward is to start by working backwards.

Today’s app market is incredibly crowded. There are an overwhelming amount of options in every category, and building a great product is no longer enough to attract and retain users. At the same time, the stakes (and opportunities) have never been higher.

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