Month: May 2015


Digital dating is big business, to the tune of over $2 billion dollars in revenue per year. As the New York Times points out, more and more consumers are using mobile as the primary way to interact with dating services. Match.com president Amarnath Thombre went on record saying  that in 2014 the site had a “35% increase in the people who use Match through the app each month, and a 109% increase in the number of people who only use the app to reach Match every month.”

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Pop quiz! Name a major travel site or hotel chain that does not have its own mobile app in both of the major app stores. If you’re struggling, it’s because the travel industry already recognized that mobile devices and travelers are a match made in heaven, and has gone mobile fast. 2015 is shaping up to be a banner year for travel apps; travel-focused research firm PhoCusWright estimates mobile will account for one quarter of all US online travel sales this year, driving over $40 billion dollars in revenue, with much of that revenue coming in the peak travel booking season between July and August.

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Today we’re excited to release the latest Liftoff Mobile App Engagement Index. The Index examines mobile CPA and engagement rates for Q1 2015, providing benchmarks for app install campaigns seeking to boost post-install events and answering questions on engagement across categories, platforms and – for the first time in our Index – gender.

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