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Fresh News & Insights for App Marketers

Month: December 2014

newJoin the Mobile Heroes Community onslack

Ad Creative•Best Practices

5 Most Common Mistakes in Designing App Install Ads

18 Dec 2014 | Dennis Mink

Customer Spotlight•Videos

Spotlight: Lifelock Drives Mobile Subscriptions with CPA-Optimized App Install Ads

10 Dec 2014 | Dennis Mink

Best Practices

Cost-per-Install: The Astonishingly Mediocre Metric Mobile Marketers Love [and Hate] To Use

4 Dec 2014 | Dennis Mink

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