Author: Sean Whitbeck

Sean is the Lead Engineer for Machine-Learning at Liftoff. When not crunching data, he can be found exploring California in his bright yellow bug while brushing up on French pop songs.

Real-time bidding (RTB) is the fastest-growing mobile marketing technology. Joining these high-velocity auctions for individual mobile ad impressions is a huge opportunity for tech-savvy mobile marketers.

RTB is the next generation of targeted advertising: whereas more traditional ad-networks offer demographic targeting, RTB exchanges enable individual user targeting. This, in turn, unlocks unprecedented opportunities for more effectively engaging or re-engaging with your customers.

According to Business Insider RTB market share of mobile advertising revenue will grow from 3% in 2013 to 30% in 2018 at a compound annual growth rate of 128%. (more…)

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