Month: January 2016


As a Customer Success Manager at Liftoff, I work with app marketers across a wide variety of non-gaming app categories, optimizing app install and mobile retargeting campaigns to drive high rates of in-app conversions. And while every app has it’s own unique characteristics – be it target demographic, in-app funnel or revenue model – when it comes to segmenting audiences for purposes of retargeting, most apps take a similar approach.

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