Liftoff acquires more shoppers for SeatGeek’s mobile app with MoPub Native Ads
The ChallengeIn 2014, SeatGeek partnered with leading mobile demand side platform Liftoff, to help acquire new user registrations and drive additional event ticket purchases.
The SolutionSeatGeek and Liftoff worked together to find new opportunities that would increase new user registrations and event ticket purchases within the SeatGeek app. Knowing that consumers spend more time on mobile apps, SeatGeek and Liftoff chose to reach these people through native ads on the MoPub Marketplace.
By leveraging the same creative assets used in other campaigns, such as images, headlines and ad copy, Liftoff was able to get the SeatGeek native ad campaign up and running quickly. Not only did the campaign achieve immediate results, but it was scalable as no custom work was needed in order to reach both iOS and Android users.
ResultsIn just two months, over 8.5M additional impressions were delivered with native ads.
- Impression count increased by 9%
- Native ads delivered a click-thru rate of 0.5%
- Total installs increased by 13%
- Total event ticket purchases increased by 12.7%
- Creative testing decreased CPI by 54%
eCommerce brands like SeatGeek are increasing spend on this ad unit to extend their reach to a broader audience while driving additional mobile purchases. SeatGeek continues to run native campaigns given their ability to deliver greater overall performance.
SeatGeek is a ticket search engine that makes finding tickets to live entertainment a cinch, including sports, concerts and theatre tickets. SeatGeek was founded in 2009 and is headquartered in New York, NY.