Liftoff builds lookalike audiences by identifying the demographics and interests of your most active users, then targeting these individuals across the app ecosystem. Lookalike targeting works well for apps with an existing user base as well as newly launched apps.
The Liftoff user datastore powers our buying intelligence. Our database contains more than 200 unique characteristics including age, gender, location, device type, other apps installed, interactions with ads and more.
Liftoff is integrated with all major mobile ad networks and real-time bidding exchanges (RTB), enabling us to place bids on individual ad impressions. Combined with our optimization engine, your ad spend goes only toward mobile users with a high likelihood of engaging.
Display ads that appear inside of apps that link to a mobile-friendly website or landing page.
Similar to Liftoff app install campaigns, app-to-web campaigns are optimized to drive engagement and conversions beyond the click.
Instead of driving new installs, retargeting ads are shown to mobile users who already installed your app. Mobile retargeting ads work best to keep your app top of mind and drive additional post-install conversions.