High-Performing App Marketing & Retargeting

Acquire quality mobile users programmatically with lookalike targeting, machine learning, and Dynamic Ads.

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Drive installs that convert

Build an active user base with app install campaigns optimized for post-install engagement

Reach your Target Audience

Liftoff creates profiles of your most active users and targets lookalike audiences across the mobile ecosystem

Creative that clicks

App install creative goes through rapid A/B testing to deliver industry best install-to-action conversion rates

No more buying on CPI

After a short testing period, Liftoff will move you from a CPI to CPA pricing model

Mobile Acquisition

 

Run CPA-optimized app install ads

Build an engaged mobile user base with app install campaigns optimized for post-install engagement.

Drive quality installs
Imagine if every paid install you acquired actively engaged with your app. With CPA-optimized app install ads, Liftoff makes this dream a reality.
Optimized for post install engagement
Unlike traditional app marketing platforms, Liftoff uses lookalike targeting to identify users with a strong likelihood to engage in high value events inside your app.

 

Target lookalike audiences

Target people that look like your most engaged users. Powered by a database of over 2 billion mobile profiles.

Liftoff builds lookalike audiences by identifying the demographics and interests of your most active users, then targeting these individuals across the app ecosystem. Lookalike targeting works well for apps with an existing user base as well as newly launched apps.

The Liftoff user datastore powers our buying intelligence. Our database contains more than 200 unique characteristics including age, gender, location, device type, other apps installed, interactions with ads and more.

 

Spend efficiently with real-time bidding

Take advantage of the precision of real-time bidding across the major RTB exchanges and mobile ad networks.

Liftoff is integrated with all major mobile ad networks and real-time bidding exchanges (RTB), enabling us to place bids on individual ad impressions. Combined with our optimization engine, your ad spend goes only toward mobile users with a high likelihood of engaging.

 

No app? Try app-to-web ads

For advertisers without an app, Liftoff offers app-to-web advertising campaigns.

Display ads that appear inside of apps that link to a mobile-friendly website or landing page.

Similar to Liftoff app install campaigns, app-to-web campaigns are optimized to drive engagement and conversions beyond the click.

Re-engagement

Analytics

Access all your campaign data in real-time with your customized dashboard. Track where your ad budget is being spent and which ad inventory and user segments work best to deliver on your post-install goal.

Learn How Liftoff Can Help You

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Learn how Liftoff can help you!

Get Started