Liftoff is a full-service mobile app marketing and retargeting platform that uses post-install data to run true CPA-optimized user acquisition and retention campaigns. With Liftoff, campaigns are optimized to drive actions beyond the install, like booking a hotel, subscribing to a service, or making a purchase.
We began Liftoff in August, 2012 with the mission to revolutionize how mobile app marketers build and grow an active, engaged user base. Our approach was to design the first truly CPA-optimized mobile acquisition and retention platform for non-gaming apps. We set our sights on enabling marketers to run campaigns focused on finding users who will take meaningful actions beyond the install, like register for an account, book a hotel room or make a purchase. This is how mobile app marketing should work.
Since our launch, Liftoff has grown to become a leader in the mobile marketing industry, powering CPA-based app marketing campaigns for some of the world’s greatest brands.