Category: Trends


Back-to-School shopping, the second biggest shopping season of the year, is here. This year, US parents are projected to spend $65.4 billion making Back-to-School purchases online, with mobile accounting for 33% of ecommerce sales. August, the biggest month for Back-to-School shopping, also happens to be one of the most lucrative months for shopping apps to acquire new customers, making it a smart time to spend on user acquisition.

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Apple Pay LogoLast week I read a story on AppleInsider.com that ApplePay now accounts for 30% of all in-app purchases made in the Staples app, making it their number one in-app payment method on iOS. While so much of the focus on ApplePay is around the potential for it to revolutionize in-store purchases, for app publishers the news coming from Staples is the real story. ApplePay has the potential to dramatically reduce the friction involved in making purchases on mobile.

As anyone who has ever made a purchase on their phone knows – either via an app or a mobile website – the experience remains fundamentally flawed. I’m not talking about making an in-app purchase via iTunes or Google Play. Though this still requires entering a password for any non-iPhone 6 users, entering a password to make a purchase isn’t too painful of an experience. (more…)

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Real-time bidding (RTB) is the fastest-growing mobile marketing technology. Joining these high-velocity auctions for individual mobile ad impressions is a huge opportunity for tech-savvy mobile marketers.

RTB is the next generation of targeted advertising: whereas more traditional ad-networks offer demographic targeting, RTB exchanges enable individual user targeting. This, in turn, unlocks unprecedented opportunities for more effectively engaging or re-engaging with your customers.

According to Business Insider RTB market share of mobile advertising revenue will grow from 3% in 2013 to 30% in 2018 at a compound annual growth rate of 128%. (more…)

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