If you haven’t heard of programmatic ad buying before, then now is the time to listen up. More than anything else, programmatic ad buying has completely altered the way that advertisement is bought and sold, both online and on mobile. There are a lot of reasons that the changes have been so dramatic, some of which I will outline here.
Real-time bidding (RTB) is the fastest-growing mobile marketing technology. Joining these high-velocity auctions for individual mobile ad impressions is a huge opportunity for tech-savvy mobile marketers.
RTB is the next generation of targeted advertising: whereas more traditional ad-networks offer demographic targeting, RTB exchanges enable individual user targeting. This, in turn, unlocks unprecedented opportunities for more effectively engaging or re-engaging with your customers.