Category: Liftoff Index


The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by platform (iOS and Android) and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we focus on app engagement by gender. (more…)

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The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by gender and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we focus on the engagement by platform: iOS vs Android. (more…)

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A few weeks ago, we released the 2016 Mobile App Engagement Index. This is a biggie – it highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by gender and operating systems. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we are going to focus on the average cost to acquire (CPA) a user for Registrations, Reservations, Purchases, In-App Purchases, and Subscriptions. (more…)

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We’re excited to release the 2016 Liftoff Mobile App Engagement Index. The purpose of this Index is to give mobile marketers a way to benchmark the performance of their mobile user acquisition and retargeting campaigns.

The Index examines mobile CPA and engagement rates from January through June of 2016, providing benchmarks for app install campaigns. The Index seeks to answer questions on engagement across categories, platforms and gender. For the first time, we analyzed Gaming as an engagement category. (more…)

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Q3 sustained a marketing-friendly trend in mobile user acquisition. Based on our latest research, the cost to acquire a new registered user in a mobile app reached a low of $8.72, the lowest it’s been in 2015. But don’t wait too long to act on the trend of lower CPAs, these costs are expected to rise headed into the holiday season as marketers bid up advertising costs vying for a larger share of the Q4 seasonal app rush.

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Every quarter, we here at Liftoff analyze the app engagement data we collected over the last quarter and publish our findings in the Liftoff Mobile App Engagement Index. For our new Q2 2015 report, we analyzed more than 39 million app installs and 910 million post-install events to uncover some fascinating trends in six major app categories: Shopping, Social Media, Travel, Dating, Utilities and Financial apps.

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Today we’re excited to release the latest Liftoff Mobile App Engagement Index. The Index examines mobile CPA and engagement rates for Q1 2015, providing benchmarks for app install campaigns seeking to boost post-install events and answering questions on engagement across categories, platforms and – for the first time in our Index – gender.

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